If You Don’t Act Chinese Firms Can Copy, Register, and Profit from your IPSunday, March 18, 2012 22:40
Copying in China is nothing new, but as firms look to China as profit centers, protecting themselves becomes far more complex. It is a problem that is quite different than before as firms are now having to defend themselves locally, and enforce those judgements locally.† A whole different ballgame than finding an offender, taking them to court, and then locking them out of one’s home market.
Apple’s legal battle with Proview over the iPad trademark is perhaps the most talked about case these days, and provides a great example for why firms need to focus on being more proactive when China goes from “other income” to the firm’s second largest market in 5 years… But I came across a couple other cases this week that I feel highlight the dynamics even better than Apple’s “Silly” mistake.
Today’s USA today article Chinese copycats challenge U.S. small businesses for me highlights what will likely consume most firms.† A Chinese firm sees a product overseas that will work well in the China market, perhaps in other markets, and takes steps locally to secure the trademarks/ patents necessary to sell legally in China.. and keep the original firm out.† It is an article that for me was summed up in a single quote from the Chinese firm’s representative:
“The Wright brothers invented their plane, and now everyone produces their (own) model of the plane,” says Tang. SylvanSport was first “to make this kind of trailer, and we followed them to make a similar product. I don’t think we copied them.”
to which he adds:
While Wuyi Tiandi might not be able to sell its products in the U.S. because of SylvanSport’s patents, Tang says, “We can still sell our trailer everywhere else.”
The second article, China Corporate Espionage Boom Knocks Wind Out of U.S. Companies comes from BusinessWeek.† Following the difficulties that AMSC, a firm providing equipment and software to China’s wind turbine manufacturers, the article provides a great case study of how firms… even those with executives who have taken steps to prevent IP leaks… can find the wind knocked out of them.
AMSC’s opportunity in China
AMSC began packaging the electronic components and selling them to Chinaís small but growing domestic manufacturers, which had plenty of capital and cheap labor to make the turbinesí steel skeletons but lacked the sophisticated gadgetry to run them. The arrangement was working the way it was supposed to: China would turn out the commodity hardware — the turbines — and a U.S. company would retain control of the high-margin intellectual capital-end of the business.
The Steps ASMC to protect itself
Software was sequestered at the companyís research facility in Austria, which has a booming clean energy sector much like Germanyís. The source code to AMSCís control system software sits on a secure server in Klagenfurt. To protect the code from hackers, the server isnít accessible from the Internet.
How they got screwed
Han apparently had a different plan in mind. According to court documents, in 2010, Sinovel began recruiting Dejan Karabasevic, a Serbian software engineer who worked at AMSCís research facility in Klagenfurt. In December, Karabasevic sent his existing contract with AMSC to Sinovel employees for review; by January†2011, Sinovel was hunting for an apartment for him in Beijing.
Once in China, the engineer was pressed to create software that could go on existing turbines as quickly as possible, using source code taken from AMSCís server in Austria. For five days beginning May†10, Karabasevic said in a confession to Austrian police, he worked steadily in his Beijing apartment and then traveled to a wind farm with three Sinovel employees to test the code in working turbines. By June it was done.
How they found out they were being screwed
When AMSC investigators opened up a Sinovel turbine in a second location in July, they found that an AMSC power converter had been swapped out and replaced with a nearly identical one made by Guotong. It was running on a version of AMSCís control system software obtained the year before by Sinovel and decrypted by its engineers. It looks like Han wanted to make Guotong Electric the Chinese version of AMSC.
In effect, what Sinovel realized was that it was cheaper, and easier, to convince a software developer to jump ship, then use that to create their own product, and once that was accomplished, they could sell that product into other firms (potential clients of ASMC).
In the past, when firms were focused on manufacturing for export, and when the major markets for products made in China were for export, my advice to firms was to make sure that they not only had their legal ducks in a row through patents (home and China), trademarks (home and China), and supplier agreements (with non-compete clauses), but that they aggressively scan the market and visit suppliers to minimize the risks for copied products (made by their suppliers) to end up in the global market.† Attending trade shows, scanning Alibaba, and setting up mock purchase calls.
And that advice goes double now, particularly for firms who think that China offers a market for their goods on ANY level going forward.