Feeding China’s Growing AppetiteThursday, November 22, 2012 19:58
A lot of content and conversations surrounding food in China these days, and this recent clip by the American PBS channel has done a great job to highlight the challenges that exist.
Two recent conversations that I’ve had (one with ag executive / one food safety expert) highlight the challenges quite well. that while China is investing in technology and people to drive quality and safety through the food chain, it is hampered by the fact that there are 18 agencies involved in monitoring food safety, there are millions of food processors/ distributors that need to be monitored (and in the long term consolidated), and to supplement the domestic producers China is now importing massive amounts of livestock (live and in sample form) to service the local market.
It is a system whose problems are too numerous to be reported (locally), and is quickly becoming a growing source of unease as consumers who now have more money bring more expectations for quality. Quality expectations that China is simply unable to match at this time.