Opening an office in Beijing for the most part is a well beaten path, unless you are of course opening the first China office of the United States Food and Drug Administration.
Certainly a reaction to the last 18 months of press on the quality issues, and certainly a move that comes at a very interesting time (given the recent FDA seizures in the US), I am personally very interested in this development and think that it is a great step in a number of ways:
1) A gateway between both governments at the agency level has been opened
2) The FDA, and other US based agencies, will learn a great deal about the complex issues that are found in China’s supply chain
3) Foreign firms, in China, will have a new platform through which their issues can be elevated (government advocacy), where they can go behind closed doors and work on the issues faced, and then have a”third party” to go through
Where the discussions became interesting was in the details
What will the role of the FDA be in China? What does their opening a store in Beijing mean for US consumers? Is this in response to the recent quality issues?
In addressing this, where I started was to discuss the context of their entrance. For example, China has 120 million farms (US 2 million/ EU 20-30 million), and so it is important to keep in mind that with 5 inspectors sitting in China, there is no credible way they can reach all these farms, much less the consolidators, logistics firms, or food processors.
that , their role was going to be limited to advocacy by pushing for higher standards, assisting China train their own inspectors, and manage the flow of information between the US and Chinese officials when things hit the fan.
Will the FDA be effective in China? Do the inspectors need to “understand China”, and if so how should the inspectors prepare themselves?
YES YES YES YES. and YES. In fact, given the complexity of China’s agricultural industry, it is imperative that they bypass all the expats in Beijing, head straight for the train station, and put on their hip boots.
this is an industry that needs to be seen and felt, not read about. The inspectors need to see what the system is from the ground as China’s break basket is not a single farmer tilling 2000 acres in their self-driven GPS John Deer combine (X Box not included), but it is about a family tilling a 6000 square feet of land. That the quality and application of fertilizers, seeds, and other inputs vary widely, that yields/ qualitie of outputs vary widely, and how all that feed back into the system.
What are the core issues of China’s food/ pharma supply chain? How wide spread are the problems? What role will this group have within that context?
Core problems, which are well documented in this AT Kerney report, are much like many other industries in China… high levels of fragmentation present huge barriers to effective quality control, consistency in quality, and enforcement of regulations… and that as a result, anything can happen.
their role, will essentially be to assist the Chinese government in training up their inspectors, and this is exactly what I think is the best means to their end (safe food). the risks though are huge. What will go into the training, how frequent are the refresher courses, etc will all impact the success of this project, and my hope is that they will start small, build out a core of professionals who will then build out another layer. If they are really smart, they will work hard to market the FDA seal of approval and provide a credible way by which these certifications can be verified. Make these inspectors a lot of money without the back handers, make sure they are doing their job, and get them to preach the gospel.
In closing, it is important to note that this is not a silver bullet, and that many many pieces need to fall into place (land reform, mechanized farming, improved inputs, farmer education, etc…. and that is just on the farm. It is a process that must also happen in the consolidation and processing as well.
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