Map: China Refreshments

Monday, October 30, 2006 7:52
Comments Off on Map: China Refreshments

China, with a history of 3000+ years, is know for its production and consumption of teas. A day trip to Hangzhou will often involve a tour of tea fields, and the hawking of LongJing tea.

for many name brands though, Coke, Budweiser, and Starbucks, the China market is becoming almost as important (if not more so) than the U.S. market as Chinese consumers begin to widen their drinks of choice.

China Drinks
As seen in this week’s map, the market potential for beer, soft drinks, and hot drinks does exist and recently has risen faster than the rate of per capita disposable income increase.

From 2004 statistics, we found that of China’s provinces 3 have a market larger than 250m USD for Soda, 10 for Hot Drinks, and 21 for Beer.

(Right click map to save high-resolution map)

At this point though, many of the most famous brands are still Chinese with Wahaha and Nongfu holding some of the highest brand awareness rankings in China (Coke did not place in top 10 of recent Gallup poll).

With Starbucks opening multiple stores in each business district, Budweiser reaching Chinese consumers through their acquisition of Tsing Tao, and Danone buying the #3 water company, things are sure to change.

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