Signage Fun in Shanghai

Friday, August 22, 2008 4:45
Posted in category Uncategorized

For the last few months, one of the projects I have been working on has been retail related, and in the process of combing the city for sites I have come across some spectacular signage.

A site in south Shanghai where a Wenzhou developer has put together a retail complex that is well positioned, has a nice layout, and a nice price. What made the site all the more interesting was the fact that the management company thought that by putting up fake signage (first picture) all over the place it would help with sales. At first glace, and if you were in a cab going by the mall you may actually go for it, but once you are on foot it becomes clear that something isn’ right ….

These two come from a mall in north Shanghai, and while the mickey on is pretty self explanatory, the second one dumbfounded all of us at first…


what is a parapet you ask?

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One Response to “Signage Fun in Shanghai”

  1. Ted Mullins says:

    August 24th, 2008 at 5:38 am

    This is the best ever sign. It took me awhile to track it down again but here it is in all it’s glory, glad someone preserved it: