8 New Rules for Success in China

Monday, September 29, 2008 6:56
Posted in category Going to Market
Comments Off on 8 New Rules for Success in China

With 7 days off for the national holiday, there is no better time than this week to sit in front of your computer to watch this 7 part series that was posted by the Economist.

More than 150 marketing executives gathered in Beijing September 18 – 19, 2008 at the Economist Groups Fifth China Branding Roundtable.

Marketing firms Landor Associates and Cohn & Wolfe summarized the outcome of the conference in 8 New Rules for Success in China’s Changing Branding Environment.

This video series provides perspective direct from the roundtable attendees as they discuss strategies for tackling the new consumer landscape and the branding challenges they face in China today.

Part 1

[youtube width=”425″ height=”335″]http://www.youtube.com/watch?v=c9IAmDWf-kM[/youtube]

Part 2

[youtube width=”425″ height=”335″]http://www.youtube.com/watch?v=LmO21rcssog[/youtube]

Part 3

[youtube width=”425″ height=”335″]http://www.youtube.com/watch?v=5ndBTRJedEo[/youtube]

Part 4

[youtube width=”425″ height=”335″]http://www.youtube.com/watch?v=J1CRRHgUK6o[/youtube]

Part 5

[youtube width=”425″ height=”335″]http://www.youtube.com/watch?v=yg1BZYfLKTk[/youtube]

Part 6

[youtube width=”425″ height=”335″]http://www.youtube.com/watch?v=VQfKISKKmuk[/youtube]

Part 7

[youtube width=”425″ height=”335″]http://www.youtube.com/watch?v=vGR5_X2zkeQ[/youtube]

Part 8

[youtube width=”425″ height=”335″]http://www.youtube.com/watch?v=hK6KHQCdZLg[/youtube]

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