California Organic Mixed Vegetables and Vegan Shoes. Made in China

Wednesday, February 24, 2010 23:37
Posted in category Uncategorized

Perhaps one of the more interesting, and at times comical and frustrating, dynamics about working in China is that sometimes you just know that the word  “China” can create an emotional response that some cannot overcome.  It is a dynamic that China does bring upon itself sometimes, but it is also a response that some managers should have really taken more time to consider, and the Why Your ‘Green’ or Vegan Shoes May Be Neither and the Youtube clip Whole Foods Market “Organic” food made in China!!!! illustrate this point nicely.

That regardless of whether or not you can source organic, or vegan, products (you can) in China, this is a great example of how brand, purchasing, and marketing managers need to carefully consider just how having the word “China” one’s packaging may rub the wrong way with consumers. ..  and that brands need to really spend more time thinking about this as they go forward with their plans in China.

It is not to say that you cannot source organics from China, or non-lead based painted toys, but that there are clearly new considerations for firms that should be considered.

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One Response to “California Organic Mixed Vegetables and Vegan Shoes. Made in China”

  1. Peter says:

    March 2nd, 2010 at 12:21 am

    Interesting, organic must be defined, even more so sustainable.