Chiquita Sells 100 Years of Safe and Fresh Food to Chinese Consumers

Wednesday, May 22, 2013 22:03
Comments Off on Chiquita Sells 100 Years of Safe and Fresh Food to Chinese Consumers

  

In a market where consumers are on edge about what they are eating, there are going to be opportunities for firms with a brand supported by safe to enter the market.  In China, this market has recently been filled by the importation of products that were easily transportable, and an explosion in the organics market, but few Western firms had been able to penetrate into a wider market.

Que up Chiquita, with their locally sourced, three times washed, chemical free, salad mixes…. which are sold at a very reasonable 17-22RMB (depending on store).

They are hitting the market in a big way, and over the last couple of months I have begun to see their penetration into new stores and product groups expand… and I expect this will only continue as consumers continue to look for safe alternatives.

One issue that they may face though.  the Chinese market is not a huge fan of raw and cold salads.  It is a market that has legs, but for me where things for Chiquita (and others) get interesting is when they are able to move into categories of food that are core to the Chinese diet.

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