Posts Tagged ‘brand loyalty’

Will Chinese Pay Extra to Firms With Purpose?

Friday, August 17, 2012 8:24 2 Comments

Playing off my previous posts, Could a Shared Economy Work in China? and Do Chinese Consumers Care? Really?, a recent Edelman goodpurpose study, which surveyed 500 people across 16 countries, came to the conclusion that Chinese consumers are more likely than their U.S. counterparts to buy items that are “good” and support responsible businesses. something […]

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